The world has turned digital and if your still using newspapers and yellow book to get the word out about your business, it’s time to rethink your marketing strategy. Over 93% of all product and service related searches start online with most being on Google. If your no where to be found then chances are, they are going with your competitor that is. After they found some options next they will turn to social media and review sites to review your company and their friends opinion of you. If your not keeping an eye on your online reputation then you lose them there. The goal is to make sure: 1. Your found online when they are searching for you and 2. Have positive reviews and a social media following. More and more people are turning to quality service and products and it’s becoming less about the price, take Apple for example. Another important thing about online advertising is that it’s completly trackable and you can see your exact ROI.
What does this mean for you as a local business?
Getting your brand, products and service online is more important then ever. People want to be able to find you quickly and see that you have a good active presence online through local search directories like Yelp, Google Places, and on social media. Make sure you have a website and that it’s optimized for search and has the right marketing message. Get your message in front of people by starting a Google Ad Campaign. Now maybe you have tried to do all this and either don’t have the time or understand how to do it effectively. If that is the case contact us for your free consultation today!