Engage Your Audience.
Engage Your Audience with Content
Visual content, such as infographics, pictures, and charts, are a nice addition to any site, but aren’t totally necessary, right? Actually no, and let us explain.
There are four types of learning styles according to the Vark Model, which means that there are four ways people process information the best. It is estimated that over 60 percent of people are visual learners. This means that 60 percent of people will best process information with visual assistance in the form of images, graphs, charts, etc. That means 60 percent of the population of incoming traffic to your site could be visual learners and might struggle with the fully understanding the copy on your site since they do not process information best through reading.
Creating visual assets can help your business to fill in the gap for these visual learners. This can help reinforce the copy they read, as well as be used as gated content to generate new leads or qualify your leads further.
Consider adding these assets to your digital marketing efforts:
With their sudden burst into the spotlight, infographics are all the rage right now. Adaptable to many platforms, infographics can educate your audience with data-driven facts through storytelling.
Transformative content is part of our strategy. By taking your industry knowledge and your current marketing collateral, we can Cinderella this information into a lead-generating, buzz-worthy piece to both educate and convince readers of your industry authority/knowledge.
A.B.C. A common acronym in the sales industry, the sale’s team should Always Be Closing. Help them to close more leads by giving them a presentation that can wow their leads.
In the business of selling services? Case studies can give your potential customers insights on how other businesses have used your tools in their organization. By using strong testimonials, and great graphics, you can paint the picture for users on how they can succeed with your tool like current customers do.
Once a visitor or client gives you their email, it shows they are interested in what you have to offer, and you have earned the privilege of being welcomed into their inbox. That’s right – the privilege. Since you’ve earned this privilege, don’t disappoint them with a boring text based “buy more stuff from me” email because they probably would have bought anyways. And eventually, once they know that you aren’t offering them anything of value, they’ll stop opening your emails altogether. Engage, entertain and entice your users with awesome aesthetics and catching copy.
We also offer cheat sheets, menus, quizzes, etc. Contact us to talk about your needs.
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“There is no such thing as information overload. There is only bad design.” – Edward Tufte
Gather & Research
We will work with you to gather all your current existing content, and conduct research to find any notable information about your industry.
Planning & Strategy
We will use the information we gathered, along with your brand and market insights, to recommend the best deliverable for your goals and brand, along with a strategy for implementation.
Once a strategy and content style is in place, our team will create your branded content.
Your content will be implemented across all appropriate networks.
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