Target Your Audience.
Target Your Audience with Paid Search
Target your ideal customers with paid search. Using paid search is a targeted form of advertising – but the great thing is that it doesn’t require a huge budget to get started. Unlike traditional forms of advertising, such as Billboards and Radio, you can precisely target your ideal customer. We are able to nail down your target audience using precise forms of targeting, such as geo-targeting, demographic targeting, contextual search keywords, and interests.
Our full-process will help drive conversions by looping in other factors that affect paid search, such as your ad score. Since ads compete in Google’s ad platform each time there is an open spot for a relevant ad in Google’s network it is important to make your ad as competitive as possible. This can be done by raising your ad score. When your ad score increases, your ad will win more bids so it will be shown more frequently, and your related cost will go down.
Read more below to learn about the types of paid search ads we excel in. There are so many types of paid search advertising that you can feel comfortable we will find the right type for your business.
Google Text ads allow you to only show your ad for specific keywords based around your products and services. Text ads are a great form of advertising because unlike other forms of advertising you are only charged when your next customer sees and clicks your ad and lands on your website. It’s great for most any business and highly recommended for your first campaigns in paid search.
If you are looking to grow your brand, raise awareness for your business, and generate new leads, display advertising might be right for you. Display ads work within Google’s display network, which will show your ad on websites within their network and any of their partner platforms. Use enticing and appealing images to grab your audience and drive them to your site.
Selling a product online or interested in starting? If you have a physical good or product that is able to be shipped via a ecommerce site, this type of ad is right for you. Target motivated buyers as they are actively seeking out your product.
Already have a lot of web visitors, but not a lot of leads? Remarketing ads target users who have previously visited your site by displaying an image banner or text ad on Google’s Search Network.
Receive Your Personalized Proposal
Never stop testing, and your advertising will never stop improving. – David Ogilvy
After your base audit, we will run a more in-depth audit of your site, your competitors, and your target audience.
Strategy & Development
Using the information we gained during the discovery period, we will develop your initial set of campaigns.
Launch Test Campaigns
Running a series of ads, we will analyze your current ranking, position and the statistics of your ads to establish a baseline for performance.
With the baseline established, we will optimize your ads and funnel more of your budget into the high performing campaigns to grow your business.
Analyze, Optimize, Repeat
Your paid search campaigns will continuously be analyzed and watched for new opportunities or threats. As the demand of your business/brand increases, we will monitor for new opportunities to keep your ads and your business in peak position.
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