Grow Your Audience.
Grow Your Audience with Paid Social
Target your ideal customers with paid search. Using paid search is a targeted form of advertising – but the great thing is that it doesn’t require a huge budget to get started. Unlike traditional forms of advertising, such as Billboards and Radio, you can precisely target your ideal customer. We are able to nail down your target audience using precise forms of targeting, such as geo-targeting, demographic targeting, contextual search keywords, and interests.
Our full-process will help drive conversions by looping in other factors that affect paid search, such as your ad score. Since ads compete in Google’s ad platform each time there is an open spot for a relevant ad in Google’s network it is important to make your ad as competitive as possible. This can be done by raising your ad score. When your ad score increases, your ad will win more bids so it will be shown more frequently, and your related cost will go down.
Read more below to learn about the types of paid search ads we excel in. There are so many types of paid search advertising that you can feel comfortable we will find the right type for your business.
Google Text ads allow you to only show your ad for specific keywords based around your products and services. Text ads are a great form of advertising because unlike other forms of advertising you are only charged when your next customer sees and clicks your ad and lands on your website. It’s great for most any business and highly recommended for your first campaigns in paid search.
If you are looking to grow your brand, raise awareness for your business, and generate new leads, display advertising might be right for you. Display ads work within Google’s display network, which will show your ad on websites within their network and any of their partner platforms. Use enticing and appealing images to grab your audience and drive them to your site.
The powerhouse for professionals, LinkedIn professionals hold twice the buying power of the average web audience.* Target users with text ads, Sponsored Content or send them a message straight to their inbox with Sponsored InMail.
While Houzz isn’t a social media channel, the reach of this network is important for any professional dealing home design & improvement. With over 40 million users, it’s a community that cannot be ignored.
Receive Your Personalized Proposal
“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman
The first step is to audit your current positioning. This includes an evaluation of your customers, your competitors, your opportunities and your weaknesses.
With a firm understanding, we will create your strategy for your first set of ads. This will include who we are targeting, what we are saying, and what we want the user to do.
We will create the ads using our targeted approach.
Once approved we will launch your first set of campaigns.
Analyze, Optimize, Repeat
In a continuous cycle, we will report to you with current goal completion and recommended optimizations. Once approved, we will refine, implement, and repeat.
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