Connect with Your Audience.
Connect with Your Audience with Social Media Management
Social channels can have a tremendous impact on your business. But, like any other marketing effort, social is more effective with an understanding of your brand, your audience, and the options available. Once you have an understanding of where you are currently positioned you can decide where you CAN be positioned for the social community.
Imagine if you could hold a focus group without paying ridiculous amounts of money? Or, have a whole bunch of promoters talking about your business? Imagine hiring a PR company to spot any problems you have and diffuse situations before they cause a bigger impact. Well, you can. And you don’t need to hire a focus group, or hire promoters, or hire a large PR firm (yet). How do you do this? With social. By listening to your customers, you can get insights without having to pay for a focus group (yes, customers love giving you their opinion). Respond and solve your customers problems, and you can create brand advocates. Spot a complaint on your social channels and quickly resolve the complaint in a professional, positive matter and you can change the perspective of that post.
The key to social media management is using the channels to drive three things:
People talk and share on social, and these people include your customers and potential customers. By searching for what they are saying about your brand, your competitors, and your industry, you can find key opportunities for growth and improvement.
When you find customers who have a complaint, solve the problem. People are more likely to post something negative about a brand than say something positive. Churn can cause a lot of issues for business so work on keeping your customers happy, and show potential customers that you care.
You don’t own Facebook, or Twitter, or LinkedIn, or Instagram (although we wish we did). At any time, these channels can become obsolete and users move on to a newer social network. By driving users to your site, you can push them further down the sales process and start selling them through great copy and a great user experience.
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“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
The first step is to audit your current positioning. This includes an evaluation of your customers, your competitors, your opportunities and your weaknesses. We will discuss the goals you hope to achieve with the channels you participate in and discuss expanding your presence.
Planning & Strategy
With a firm understanding, we will create a strategy to enhance your strengths and reduce your weaknesses. This will include an outline of recommended channels and creating evaluation points for your social channels.
Your first set of posts will be drafted. Any tweaks needed to be consistent with your brand voice will be made. Once approved, the first set of posts will be launched.
We will continue creating content in your brand voice, and further, refine the content.
Report & Refine
At Skyyr, we will report to you with any recommended changes to your strategy and refine your presence to optimize for continuous growth toward your goals.
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