Managing a social media presence is beneficial for brands, but creating content to share can be cumbersome. Content can become repetitive, with similar content and media being posted each time. If you are looking for social media content ideas, here are some easy suggestions for creating a range of diverse and engaging content to add to your social media channels.
1. Video Postings
Posting a video of your brand or industry allows your audience to gain a greater insight into your brand. Whether this is a behind the scenes video of the team, or the production line, or even a video of your restaurant making a quick dish, this gives your audience a new form of original media to engage with.
2. Audience Engagement
The ultimate goal with any social media channel is to increase audience engagement, and to drive your audience to your site. Your customers drive your business, so try asking them for anything they would like to see in your brand. By polling your audience, providing fill in the blanks, or even asking a direct question, these are all methods that can help your audience feel like they are part of your brand.
Providing tips can help to inform your audience quickly about things they may need or want to know about your brand. Simply add the word “tip” followed by a number (e.g. Tip# 43) to increase interest and drive your audience back to your channel, especially when done on a consistent basis, such as once a week. This also works when providing an exerpt from your blog as a tip and providing the link so your audience can read more about it at your blog to increase your blog views.
4. Industry News
Your brand is part of a broader industry, so try posting relevant news that your audience would be interested in. Whether it’s a statistic about the growth within your industry, or a new reform that would affect your audience, providing news that they would genuinely be interested in is a way to grab credibility and become a thought leader in your industry for your audience.